Such an approach dramatically shortens the so-called theatrical „window“: the range of 70 days to 3 months between the time a film usually arrives in multiplexes and the moment when the powerful film exhibition industry has allowed films to access digital platforms such as premium video services, cable or streaming. As part of the deal, AMC — the world`s largest theater chain, on the verge of bankruptcy this year but recently refounded billions of dollars in debt to avoid Chapter 11 — will participate in the studio`s paid video-on-demand rental revenues, though specific details have yet to be disclosed. NEW YORK (AP) – In a sign of how the pandemic is reducing Hollywood traditions, AMC Theatres and Universal Studios announced Tuesday an agreement to reduce the exclusive cinema window for the studio`s films to just 17 days. Four independent operators, interviewed by the Washington Post, who all spoke on condition of anonymity so as not to appear publicly critical of colleagues, said they were upset by the deal and found that AMC had negotiated a deal that would only benefit itself, but nevertheless reduced the window for everyone else. After AMC CEO Adam Aron publicly threatened never to play Universal movies, the studio had a plan for simultaneous PVOD movie releases like Trolls World Tour, the world`s number one. 1 Exhibitors and the Hollywood studio broke the bread with the following multi-year agreement: in addition to dismantling all precedents at a time when Hollywood operates in blind panic, the release dates of megabudget popcorn movies like Tenet and Mulan uproot almost every week in real time in response to rising COVID 19 infection rates and the continued closure of the theater, The agreement has a considerable impact on cinema d has the potential to profoundly reorganize how, when and where viewers see important titles. The agreement also establishes a new incentive model to strengthen the exhibition community at a cultural turning point where theatres are exposed to existential risks due to so-called „streaming“ wars. The financial terms of the agreement were tacitly agreed. In a statement, Adam Aron, CEO of AMC, said the company „will participate in these new revenue streams,“ meaning it will receive a reduction in the money earned from these digital rentals. Universal only has the ability to put its movies on premium demand, i.e.
distributors that go for about $20 per pop. He cannot sell movies or rent for lower on-demand fees ranging from 3 to 6 $US up to three months after his movie debut.. . . .